Speaker 1: 0:00

I think part of being a creator is that desire to create. So I love creating new things and so I can easily be stuck and, you know, entertained by the. Here are a million ways to grow your business, because some of them sound legit, fun to me and I'm like, ooh, I could do that. So that's why I really encourage people to go. It's not what you can do and what you may like think could be fun. To give it a go. It's what's going to be the most aligned with the lifestyle you want and going to take you the furthest downstream, the easiest, and start there and know that you can always create more later, but you got to complete something.

Speaker 2: 0:35

Welcome to tried and true with a dash of woo, where we blend rock solid tips with a little bit of magic. I'm Renee Bowen, your host, life, life and business coach and professional photographer at your service. We are all about getting creative, diving into your business and playing with manifestation over here. So are you ready to get inspired and have some fun? Let's dive in. Hey, hey, welcome back to Tried and True with a dash of woo. I am your host, renee Bowen.

Speaker 2: 1:04

Today, I have another amazing guest for you. Her name is Nikki Nash and she is a Hay House author, a motivational speaker, a podcast host herself and a client enrollment expert. Referred to as a marketing genius by clients and peers, nikki uses her 15 plus years of experience to help service-based businesses attract and retain their dream clients. Nikki's methodologies and frameworks have helped clients fill group programs, triple their revenue, double their profits and so much more. She believes that entrepreneurship can be a vehicle for generational wealth and strives to help close the gender and racial wealth gap in America, which I love. She is such a powerhouse and we have such a cool conversation all about integrating marketing strategy and manifestation so that you can get more of your dream clients. We cover a lot on today's show, so grab your favorite beverage or head out on your walk and let's dive in. Hey Nikki, thank you so much for being here today. I'm excited to talk to you about the melding of a marketing strategy and manifestation so that we can get more dream clients. So thank you so much for being here.

Speaker 1: 2:18

Oh my goodness, thank you so much for having me.

Speaker 2: 2:20

I love it because, as you know, this is kind of like what I love to talk about the most. You know, it's like the basis for the show, the melding of a strategy and the woo and the magic, or whatever you want to call it, and I really do believe that we sort of need both, right Like. So I'd love to know why you believe that and how you tend to meld those two together and what you do.

Speaker 1: 2:43

Yeah, so I've been in marketing for gosh like 18 years now I am older than I look Cause people are like what? And I'm like, yeah, it's all right. Um, one of the things that always comes up when I speak to folks is they're like I want you to help me with like the thing, like the strategy, like the game plan, like the thing that's guaranteed to work, and I'm like, even if you hold a gun to someone's head, it's not going to guarantee that they're going to like swipe their credit card and sign up to work with you. So my belief has always been that the strategy and the game plan and the actions are really more about you aligning to what brings you joy, what's your skill sets are what you can do, and the way I always describe it to my clients and I use the word God I shared with you insert the universe, like for listeners, whatever works for you.

Speaker 1: 3:33

But I like to say like all I'm doing is like planting seeds for God to like water and do something with right, like you're just planting seeds for the universe. So I look at it as like all right, my marketing strategy and my marketing game plan is just creating opportunities for, like the other part of the equation that I have zero control over, which is kind of like divine intervention. So that's how I look at it and I try to go all right with my strategy. I'm just optimizing the performance of the seeds that I'm planting, but like outside of that, I can't you know force someone to work with me or force someone to work with my clients Right.

Speaker 2: 4:11

Yeah, absolutely Like. I always kind of talk about resonance, right Like, and I really kind of believe that that's a big part of it is like you said, yeah, I, I definitely can put some things into play, I can take action, I can, you know, have this beautiful strategy. At the end of the day, what's meant for me is meant for me, sort of thing right Like so, and yeah, you're right Like, insert whatever word works for you God, universe, whatever Like there. I think that part of it and that that trust, faith, letting go, whatever you want to call it is a really big part of it. Do you find with your clients because I find with mine that that's the hardest part of that?

Speaker 1: 4:54

Oh, yeah, it's the hardest part, for I think everyone Like literally insert conversation I had with my mom either last night or this morning, I was like mom, it's like on a conscious level I know that all I can control is my actions and that I got to leave the rest to God, but a part of me wants to force things to happen and I am having a hard time just trusting that things are going to work out, and it's causing me some like anxiety and stress. So I'm like mom, I'm going to need you to find like some sort of meditation or guide or quote or like verse in the Bible, whatever you find that helps me with faith, trust and like releasing anxiety, because that's how I'm feeling this morning, and it doesn't matter how much money you're making. I'm like, oh, I told myself, when I make X amount of money, this will go away. No, no, it's somehow. It's like.

Speaker 1: 5:43

It's's like saying when I move to this other place, my life is going to be so much better. It's like, no, you're taking yourself with you. I'm taking these fears and these beliefs and these doubts with me wherever I go, and so I just have to work on them on a daily basis. And the same holds true for my clients and one of the things I help them with definitely not to the level that probably I help them with, um, definitely not to the level that probably you help them with but I just kind of make them aware of the fact that there is um a part of this that is just their own fear and lack of trust and doubt and that, while I can help them with like what is the soul aligned marketing plan that feels good for them, they're, at the end of the day, going to have to work on their own faith and trust of God and the universe, because I can't force them to have faith and trust, you know.

Speaker 2: 6:32

Yeah, and I think we all come to it in you know our own way, right Like so, and you're right. I really love that you brought that up, because a lot of people don't like to talk about that right Like so. You know a lot of, let's say, coaches or industry leaders, et cetera. It's really easy to look at someone's social feed and think that they have it all together. But you're right, no matter how much money you're making, no matter how well your business is doing, life is going to life and things I mean like, especially right now, like stuff is wild, right Like so, like we never know what's going to get thrown at us, especially, you know, being an entrepreneur. That's kind of part of the deal, but right now, especially like we just don't know what's coming at us. And it does take an incredibly strong, disciplined mindset to stay in that high vibe. But even those of us who have all these tools, we still deal with that and we still need to reach out to our moms.

Speaker 2: 7:33

I'm the same way. I was just having that conversation with my mom too, and my mom and I are super close. But, yeah, she's very much rooted in her religion and her faith and I am more on this, like woo, spiritual, but we still have the same, the same sort of like dialogue, you know, and it helps me to feel grounded when I talk to her about that too. So I love that you kind of went there, because I feel like it's important for people to list, like to hear that you kind of went there because I feel like it's important for people to list, like to hear that, to really know that we all go through these times and that some of these practices, like what matters is what are your go-tos, right, and so I love that.

Speaker 2: 8:14

Let's like kind of dive into that for a second. I know that calling your mom is probably one of your go-tos, but what are some of the other things that you like to do are like non-negotiables basically for you, that kind of sort of keep you in the mindset of that, letting go trust and knowing that you are, you know, following your highest purpose. What are some of the things you do daily?

Speaker 1: 8:35

Yeah. So I have a list of things. One I got from one of my mentors and he taught me about creating a mind movie. So what a mind movie is is literally like I created it in Canva. It's a bunch of slides that go to the beat of some music and each slide essentially has an affirmation, or like a future paced, like promise, like I'm, like I have, like I, my business has generated X, or I am, you know, doing this, or, uh, you know, opportunities are always flowing towards me. So, whatever it is that works for you, you come up with your statements.

Speaker 1: 9:14

I think I have somewhere between like 20 and 25 that I've put on slides with uh, it's just words on top of an image. That kind of ties into it. It's both words on top of an image. That kind of ties into it. It's both personal and professional. I have like things about my health and my wellness and all of that we've done, and my video, I think, is about three minutes. My lucky number is three, so I aim to make it three minutes and 33 seconds, but I actually think it's three minutes and 35 seconds because it ended on a weird part of the song and I was like, no, it needs to end. I'm like that kind of person. But I watch that every day and that kind of helps me. You know, remember, like things are working out for me. Here's what's happening, here's what's what I'm focused on, here's what I'm attracting, here's how to, like, remind myself to keep staying in action, and that's helpful.

Speaker 1: 10:05

I also like journaling. I have a love hate relationship with journaling. I don't like to. It's funny. I journaled my whole life and I love writing. But something about journaling, I think, is facing the thoughts and the feelings that you have, and so sometimes I try to avoid that. But I'm like Nikki you either need to write it down or I talk to myself. The way I do it is because I go for walks, I put headphones in and I pretend I'm on the phone and I just put on a dictation device and I just talk out everything that's racing through my mind and all my feelings, and I let the detect, the dictation device, capture it.

Speaker 2: 10:45

That is a really fun little trick. I love that. No, I totally do. I mean because I talked to myself in my head like constantly, it's like it's constant, like the dialogue never stops. I don't know about you guys, but like I heard recently, some people don't have the internal dialogue and I'm like what?

Speaker 2: 11:00

like I don't even know what life would be like without an internal how, like I don't even know what life would be like without an internal, how Like I don't get that, but like it's so interesting to me, like all that stuff is so interesting how everyone is so different.

Speaker 2: 11:13

But yeah, I have such an active internal dialogue sometimes and walking is 100% like therapy and meditation for me, like it is, it is how I am able to let go a lot of that stuff, because yeah, let's face it, I'm a control freak and walking for some reason, just sort of like lets that stuff go. So I love that little trick of acting like you're on the phone and just talking into it, because, yes, you're right, journaling can feel like a chore, right, like it's like one more thing I got to do today. I got like a lot of stuff to do and I'm always writing and I'm always like typing or whatever it is, and so that's a fun little trick. And you know, you could always like just take it even a step further and put it into chat GPT and be like, okay, organize this for me, and then like, come up with all of these fun ideas from it, cause I am all about chat GPT right now, like it's definitely my assistant and helping me stay on track. You do a hundred percent.

Speaker 1: 12:08

I use it for pretty much everything. It's like my other teammates in addition to my actual team Like it's like an additional part of the team, 100%, I love it.

Speaker 2: 12:18

So, yeah, and, and that little, that movie is really great, because I you know it's definitely one of the things I talk about a lot too with my clients is how we have to feel it. It's like that's why affirmations alone, right, don't necessarily work, because you have to feel it, and most of us, creatives, especially, are visual and so we have to give ourselves that visual. So it's like taking a vision board a step further by making it the actual movie and like feeling that you're in it every day. Such a great little tip Love, love, love, love that. Okay, let's get into some marketing strategy, because that's where your major genius lies, right, your zone of genius, because that's what you've done for so, so long, and I know that you're known for you know helping businesses attract their dream clients. But what are some of the common pitfalls, mistakes, whatever, that you've seen online business owners face in attracting especially high paying clients?

Speaker 1: 13:18

Yeah, I mean the biggest, the biggest thing, um it, it's interesting Cause I'm going to say the biggest thing, but I actually think there's a different root cause to it. So I was like this is the biggest thing. And then, as I said that, I'm like actually it's a deeper thing. But the biggest kind of mistake we'll call it, or thing that I see people do, that I'm like, ooh, that's hurting you is they do what I call like rapid strategy switching, and so they are constantly going like I'm going to do this. Oh, actually, nope, I'm going to do this. Oh, you know what? I tried that once and it didn't work.

Speaker 1: 13:52

Or this is you know, I was working on this but then I saw this video from somebody else and they talked about a different way to do it. And now I'm going to go do that thing and I get the that it comes from a couple of places right, like part of it is a belief system around your ability to attract those high paying clients in the first place and a belief that there is a one right way to do it. Right. And if we go back to the planting seeds thing, it's like no, you're not gonna find the one thing that's going to work perfectly. And you do that. You're kind of just planting seeds and aligning what it is that you want and being really crystal clear on what you want and asking for it Right, saying like, hey, I call God big G. I'm like, hey, big G, I would like this, and I asked for this or something better. I'm like may I have this or something better? Cause, like you know, I don't want to be shortchanging myself over here, like my vision might not be great, grand enough, so I'm like this or something better. And um, and then taking action to plant those seeds and doing that consistently is kind of the solution.

Speaker 1: 14:56

But where most people kind of make a mistake is they're so in lack of belief and trust that they end up switching their strategy and game plan over and over and over and over again. And it's like you know, I think about people who are working to lose weight right, it's not like they were successful trying 50 fad diets. Right, like there's usually one thing that actually worked for them and they just stuck with it long enough. And so with your business, it's like there's one thing that will likely work for you, based off of the fact that you're going to stick to it and do it for the longterm and so kind of. That's the the biggest thing that I see.

Speaker 2: 15:40

Yeah, so do I. It's really for a long time because I am a photographer and for a long time I mainly just worked with photographers. But now that I'm working with different creatives of all types, I realized it's not just a photographer thing. You know that, that I used to call it and I still do shiny object syndrome, right, like we get so, and I think it's a lot of reason. It's just because there's just so much being thrown at us on the daily on social, and it's very easy to like because it's designed that way, you know, like social media is designed to hit our lizard brain, the back part of our brain, and it's supposed to make us feel less than it's supposed to make us feel like we're missing out on something. And we have to be really strong in our convictions when we get on there.

Speaker 2: 16:30

Even if we're just getting on social media to do research or look for a trending sound, it's really important to not go off the rails.

Speaker 2: 16:38

Let yourself go off the rails, let your unconscious mind basically take the reins right and just suck in all of this stuff and you get thrown all of these like strategies and, well, maybe I should do this and maybe I should do that and, oh my God, maybe I should be doing this.

Speaker 2: 16:53

It's so easy to get stuck in that. So what are some of the ways that you, you know, would coach people through that? First of all, I know we just talked about focus on you, stay in your lane and get obsessed about that, and in theory, that sounds great, right. But for spicy brains, for people who have a lot going on, I do think a lot of that does come from not having a strong enough confidence, maybe, in what you're doing. But what are some of the things that you like to suggest people really kind of double down on, as they are, let's say, building a marketing strategy, in particular, like for themselves, like what are some of the steps that they would need to go through with you so that they don't get stuck in that comparison game and go down that rollercoaster of I suck yeah.

Speaker 1: 17:54

Yeah. So there are really five components, we'll say, of a marketing plan that's going to help you bring in more clients, and the first thing that I always have people think about before we even get into the five steps is to look at everything through the filter of what is going to bring me the most joy, what is the most alignment with you know, my skill sets and my abilities, and what is the path of least resistance, like, think of Abraham Hicks, I think I oh my gosh, I forget which book, but I feel like it's in all of them but I just visualize myself going down a river and just going downstream in like a big tube, because I live in Florida now and tubing down a river is a thing. I knew it was a thing, but now I get to experience it and I just try to visualize myself like, how much fun is it to just get in the tube and go downstream? How much would it suck to get in that tube and try to like pull myself up the stream? And so when I am hearing all the different things that I could do in each of these five categories, I always try to encourage my clients and I do this for myself. Is I go which one is the most downstream option and you just need one. You just need to start with one. I could add more later, but we're gonna just like get one thing going.

Speaker 1: 19:10

And even though, what's interesting, I was a English major and wanted to be a journalist and an actress growing up and I've always written like poetry as a kid, so I consider myself a creative. That also has been really good at math and I ended up getting my MBA, and the reason why I share this is because I think part of being a creator is that desire to create. So I love creating new things and so I can easily be stuck and entertained by the. Here are a million ways to grow your business because some of them sound legit, fun to me and I'm like, oh, I could do that. So that's why I really encourage people to go.

Speaker 1: 19:48

It's not what you can do and what you may like think could be fun. To give it a go. It's what's going to be the most aligned with the lifestyle you want and going to take you the furthest downstream, the easiest, and start there and know that you can always create more later, but you got to complete something, so like that's like public service. Announcement number one, and I'm more than happy to walk through the five parts of the plan, but especially the way my brain works and my desire to create. I like to share that with folks because it's so important.

Speaker 2: 20:19

Yeah, no, we let. Yeah, we'll definitely, let's get into the five. But I just wanted to echo that because, yeah, I mean it's so funny because I just started. It's really interesting that I only started listening to Abraham Hicks in the last probably four years, but I feel like when I finally did, it was like, oh yeah, like this is what I've, this is what I believe, like you know, for 20 plus years now. So it's really funny because when I heard that and I forget to like the book or wherever that was spoken about with, like the downstream thing, because that's in my mind, what I have been doing for probably the better part of 15 plus years is I have to like I envisioned myself stepping it, like stepping into the stream and like being on a raft and just being not a rapids, like a nice calm flowing lazy river with beautiful water, because again can't be dirty lake water, because you girls not going to want to be in that, like I.

Speaker 2: 21:15

But that's so funny because, like when you said that, I was like, oh my gosh, yes, like literally something that I have to envision myself doing kind of daily. At those point, like in the last like I would say, four months, it's just I've had to like really double down on all of that and that's one of the things that kind of gets me through. So I love that and really kind of getting obsessed with like your own thing, like that's really what a lot of it has to do If you're not in alignment with it and it doesn't feel like the least path of resistance, right, like it's really what a lot of it has to do If you're not in alignment with it and it doesn't feel like the least path of resistance, right, like it's like okay, you know, do I want to make this easy on myself or do I want to make it hard? So get really clear about that. So let's talk about these five, these five steps right.

Speaker 2: 22:01

I want to know how you sort of outline this.

Speaker 1: 22:04

Yeah. So the first thing I should share with folks is that I don't know if it's because I'm single and looking for my forever partner and have been for a while, or or what, but I have for the past probably over 10 years taught marketing strategy using the analogy of dating. So I call it my just like dating method. It's like I'm currently applying this to my dating life, but the steps are really similar to like think of any romantic comedy that you see, and the first is always as I learned from the holiday called a meet cute, which is like how you meet that you know prospective client or prospective partner in the dating world right, which is maybe you're at a coffee shop and you drop a pen and you go down to pick it up and the person's like also goes down to pick it up for you and you look at each other's eyes and you're like, oh my gosh, we just met Right.

Speaker 1: 22:58

And so, while you're not going to necessarily literally do that for a marketing perspective, what it comes down to is you have to be visible, you have to show up as um. So I watched this Instagram video the other day and this woman was like if you want to meet like prospective partners, you have to leave your house, like you got to get out into the world, right. So if you want to meet prospective clients, you got to get out into the world, right. So if you want to meet prospective clients, you got to get out into the world, the online world, the in-person world. But you got to go somewhere where you think your ideal person is going to be and you need to show, and so that could be through social media and posting online. It could be through being a guest on someone's podcast. It could be PR. It could be running ads. It could be through being a guest on someone's podcast. It could be PR. It could be running ads. It could be going to networking events, doesn't matter. Choose the one that feels the least stressful, anxiety-ridden, the most joyful for you, and choose one and say here's how I'm going to go out in the world so I can possibly meet my ideal clients. Right, it's like planting those type of visibility seeds and just choosing one to start. You can always add more, right. So that's the first part of the plan. The second part is really like that in connection engagement piece, it's oh, okay. Like we looked at each other's eyes once we both picked up the pen, but now we kind of need to start a conversation, otherwise that's not going to go anywhere.

Speaker 1: 24:24

So it's not just being visible, it's, if you're putting out content, making sure that your audience is engaging. Maybe they're commenting, they're doing something to have it be more than a one-way communication. And know that I've been creating content for a long time. I have a ton of lurkers, and I don't call them lurkers in a bad way. I've literally had people say oh, I'm a lurker, I will consume all of your content and I will never comment, I will never do anything. But one day I'm just going to book a sales call with you and you won't even know I exist. So know that, like, not everybody is going to. You know, engage in some way, shape or form, but you'd like them to like, they want them, you want them to engage, but they might not show you that they're engaging, right. So you want them to consistently watch your content, to consistently engage with you, even if you have no idea.

Speaker 2: 25:14

Absolutely, and that's such a great point. Before we get into the next one, because that is something that I hear like the the first of all, the visibility and the showing up like 100% is such a huge, painful thing for so many entrepreneurs to do. A lot of photographers, especially in my communities. I hear that, but I'm always kind of talking about that too. I've been creating content for years and years and years and I know for a fact that while I see it on the daily, I have people that do sort of like come out of the woodwork and book calls with me and they're like yeah, I've been following you for, you know, five plus years, or I will have a video, especially on TikTok these days, not so much Instagram, but on TikTok specifically there's like a few videos that I've done over the last like three or four years. There's probably five or so videos that just keep coming up in rotation, like they just I keep getting likes and comments and hits on them and they will convert people into, you know, giving me a call, booking a session, whatever it is, and so it's such a great reminder that you know we're told a lot by like these social media experts, that you know we have to create a lot of content and keep it current, which I agree that we have to create content, but your content is a long game and you never know how long that game is going to be.

Speaker 2: 26:34

What matters is that you are engaging and you are continuing to show up, because those people will want to come back. Like, if those people find a video from me, like just randomly on their For you page which happens a lot they will go and then consume the rest of my content. So you have to have other content right for them to consume and then that's what's going to help them convert. Like make it work for you. So if anyone's listening and you're feeling like, oh my God, I'm terrified to put myself out there and I don't even know what to do, just start making. Just start, just start, because you are building up this library of consistency and it's not about the right now, it's about your future, right? So, anyway, just wanted to interject.

Speaker 1: 27:20

No, 100 percent. And I kid you not, when I first started. I think I started, I should say when I first started, but in I think it was 2017, I started this Facebook live show called Content and Coffee. And even though I don't drink coffee and I didn't at the time I have I mean, I love the taste of coffee, but I don't do caffeine, and haven't for since 2016. But I had this show and I would go live and I would teach people about content marketing and, I kid you not, I got like no engagement. Nobody was engaging and after a while I was like losing steam because I'm like why am I even doing this? Is this even working? What's the point? Ironic, since I was teaching people content marketing and I'm like I don't know if my content is even worth doing. And so, long story short, I stopped the show and a year later kid you not, maybe not even a full year later at the end of that year, so it was like December of 2017.

Speaker 1: 28:18

And I stopped pretty early after I started. I maybe only lasted like a month, maybe two. Somebody reaches out to me and signs up, for I think I had like a $10,000 package was one of my packages at the time and signed up, and she was like, yeah, I used to watch your show, I loved it. I knew I was already in a program so I wasn't ready then. But I'm ready now and I knew as soon as I was ready you were the person I was going to go with and I sat there and I'm like, imagine if I was consistent for the whole year, how many people would have been doing that? Right, it's a good point To your point. It's the long game. Yes, you may have some quick wins, but you may not, and the goal is to consistently show up and do it in a way that's super easy and enjoyable for you and it doesn't have to look like how everybody else is doing it Exactly.

Speaker 2: 29:04

Yes, okay, what's number three?

Speaker 1: 29:06

All right. Number three is really the exchanging digits metaphorically stage. So it's like you meet, you have a conversation and you're like, oh, we like each other, let's exchange digits. That's essentially lead gen, so it's going okay. How am I going to have this person go from I'm consuming your content to actually giving me their contact information and letting me know that they exist? And so oftentimes in the past it's like offer a freebie. It could be a freebie like hey, you know, here's this amazing guide, here's this great video training, things like that.

Speaker 1: 29:41

What I find also works really well is like micro offers. So if you have, you know, for $17 filters for people's Instagram right photos or something that's like a low ticket offer that somebody will go oh my gosh, that will make my life so much easier. That also works. But you want something where they're giving you their name and their email address. At least, I better if they also give you their phone number. But you want as much information from this person as possible within reason, just so that you know that you can one reach back out to them. You can keep giving them valuable information. You know they exist.

Speaker 1: 30:15

Maybe you collect some information about them over time so that when they do reach the point of booking a call with you or buying something, you know a bit more about this person, right? So you want to collect their information in some way, shape or form. Love, yes, yep, get the digits, get the digits. And then, once you get somebody's digits, or somebody gets your digits, the whole point is ideally to go on a date. So you want to go on the first date. That first date can be delivering of whatever you promise them and you make it freaking fabulous and before they finish consuming that, you invite them to a second date, right, and you, depending on how high ticket what you're selling is, will help you determine how many dates or how long you want to be dating before you know. Somebody puts a ring on it metaphorically, but it could be a three-month whirlwind ordeal. It could be a year and a half, like it really depends on your audience, like your ideal buyer. Maybe sometimes what's going on economically or like industry-wide, like that can impact it. But you want to get a general idea of what your typical lead time is or runway is before somebody works with you. But that whole period is just dating. It's constantly showing them why working with you is so amazing why it's so worth it. It's not just putting out free content. It's putting out content or giving them things that helps them make a decision and helps them go. Yes, I want to work with you because this is what's possible. And so you're constantly doing that in the dating phase. And then you get to a point where you you know, as Beyonce says, if you like it, then you better put a ring on it.

Speaker 1: 31:52

You make an offer and ideally in your business, you are making offers indirectly and directly on a regular basis, which directly could look like maybe you're on a sales call or you're in the DMs with someone and you're saying, hey, it sounds like you would be like, like you're looking for support in this area.

Speaker 1: 32:10

I would love to work with you, or I'd love to discuss if working with me is a good fit, or, straight up, just saying, hey, I have this offer.

Speaker 1: 32:17

I actually think it'll be perfect for you. Here's what it is right, so you can make direct offers and you can make indirect offers, which are more. Hey, you know, if you are someone who is dealing with X, Y and Z and you want support, come to my free masterclass, where you share more and then you make a direct pitch from there or comment below and I'll start a conversation with you just to get to know you a little bit better and see what you need. All right, so it doesn't have to be a hey, renee, want to work with me. It could be a bit more indirect, but ideally you're doing that daily, either indirect or direct, if you want consistent sales and you can make those type of indirect or direct offers from your content, like it doesn't need to be cold calling people unless you want to, but you want to choose a method that works for you to make those sort of offers.

Speaker 2: 33:10

Yeah, that's something that I see a lot of people. That last step right Of you know the CTA or whatever you want to call it, you got to make the offer right. People aren't going to well, every now and then people will, but, like you know, clients are, you know, made, not necessarily found, and you have to be able to understand, I believe, to activate them. So that goes into like really understanding who, who your buyer is. Obviously you have to know who you're talking to, but really you know, really being able to step into that sort of like like you were talking about effortless, sort of making that offer consistently and not just like in a hard sell, like that you would think it is like a traditional, like you know, cta, but being able to weave that into just your regular content in general, I feel like a lot of people have probably their own. I guess you know ideas about what that is and hangups probably.

Speaker 2: 34:17

I don't know if you see that a lot yourself, but like, what are some of the as far as like content, right, like. So let's kind of like talk about content creation right now. What is your, your sort of like go-to? I don't know if you have like a strategy in specific that you coach people through. But like, how often let's say you said daily right, we're making offers daily. I totally am on board with that. But how many different ways can that look right Like? So give me some examples for people to like kind of put a visual in their head.

Speaker 1: 34:52

Yeah, I mean so making offers. Again, they could be indirect or direct. I like doing it some sort of call to action in every piece of content that I put out. Now, part of it is a mindset, right, and I used to have this belief or this fear of being too salesy, being too pushy, people not wanting to hear from me, et cetera. But then I realized that when I pump out content, I make sure that it's so incredibly valuable and so even in like 90 seconds or 60 seconds, like even in my reels, I try to give people something that will change the game for them. Right, and even if my director indirect offer and again I'll share kind of how that could look, even if they don't take me up on it that could look, even if they don't take me up on it, they're usually not offended by it right. If I do a reel and I'm like, hey, comment 67 below to get my 67-minute free training on how to get more dream clients, people are like, oh, thank you for making that offer, right, but I know at the end of that training I'm pitching to work with me, right? So that's an indirect offer. I can make that all day. I can say, hey, comment this and get this free guide, and I know in the guide I'm inviting them to either book a call with me or maybe, depending on what it is, maybe it's to that free training Do that all day, right, if somebody found value in what you pumped out, that's not a hard thing to ask people. Right Now, when I, in my longer form pieces of content I usually so general rule of thumb, short form content I'm usually sending people to either a micro offer, something that's like $17, $27, $37.

Speaker 1: 36:36

Cause that's like easy. Like in a knowing me for 90 seconds, they probably will binge a bunch of my content. But if I keep making the same offer and a bunch of my content, they'll go okay, I'm actually going to take you up on that. That's easy. Or something that's free. Easy Short form content, right, super short.

Speaker 1: 36:52

My longer form content like if I do a webinar or a training or a multi-day masterclass or you know a long podcast episode or something where I'm really saying like here's an inside look at what needs to happen and the steps you take, I see no problem with saying, hey, I just gave you the goods. If you want to do this on your own, go for it, right, but if you know you're going to need support, staying accountable, staying in action, you know you're going to have questions, you know that certain fears are going to come out, come up and you want somebody to talk to, right, you know you're going to want a community, whatever it is, then take this next step to join my program, whether that's join it directly, depending on the price point, or book a call with me, so, like, that's just kind of high level. How I like to look at it. As short form content, I'm I'm making an indirect offer or a direct offer to something low, super low ticket. And my longer form content, um, and that could even be like a 15, 20 minute live. It could be, um, you know, a 67 minute masterclass, right, like I'm doing more of a like here's the program I'd like you to join, essentially, um, then if there's a third way I would say is in the DMs. So I will have conversations, like if somebody asks for the training, and then I just ask them some questions about what they're going through.

Speaker 1: 38:11

I personally like to voice memo people because I'm an external processor. I can just voice memo you so much faster than thinking about how to type you a message. But if I'm speaking to someone back and forth and it's clear that they are really focused on getting a result they're focused on working on it now and they know they need help I'm gonna say, hey, you wanna work together? I'm just gonna make that direct offer. Here's what I've got. I think it would be great for you. You in, or do you have questions and just come from a place of I'm helping people, not I'm bothering people. I I'm always making offers because I genuinely believe that I can help the person right. If I don't think I can help the person, I'm not going to offer, and that's the thing.

Speaker 2: 38:52

That's a that's. That is that. Is it right there, that that belief that what you're doing is valuable, like you said before, like you are giving them value, right Like, so you're showing up, you're giving something, even like in a short form piece of content, you're giving them some value there. So you know it's valuable and you believe, like especially if you have a conversation with them at that point, that what you have is actually what they need. You know there's no, there's no issue in then just going in and saying, hey, like I can help you, I got this, like, do you want this? But I feel like a lot, a lot of creatives have and that's that belief, have this, you know, whatever you want to call it.

Speaker 2: 39:37

Fear, uh, imposter syndrome. There's so many different ways you could frame it. Fear, imposter syndrome. There's so many different ways you could frame it. But that is something that stops them from making that offer. They don't have the true belief that what they are offering is valuable.

Speaker 2: 39:55

So, yeah, I don't know if that's something that you probably see that a lot too, and that is definitely that's a mindset game, like you can teach somebody a complete roadmap, and I know that I I have definitely had those moments and it's why I went back and, you know, got certified in coaching is because so many people were coming to me for these strategies, for this roadmap, and I do love some marketing. Like, I love marketing, but I can't make you do it. I can't, I can't personally get inside your brain and, you know, get you to just flip that switch into. I am amazing, but I can work with you now, like you know what I mean, like so that's, I was like, yeah, I need to figure out a way to how to help people flip that switch and that's what I love doing. On the other side of it, what are some of the things that you do with your clients to help them get through that? Because I assume that you probably also deal with a lot of that yourself.

Speaker 1: 40:53

Yeah, for sure. I have a couple of big ones, so one is inside. So I wrote a book called Market your Genius and this is straight from the book. Like this activity is like literally outlined in there. But I call it the effing fabulous list. You can fill in the blanks. For what?

Speaker 1: 41:12

it stands for and it's writing a list of all the reasons why you're effing fabulous. And I like to. You can do this in a number of different areas of your life, but I like to. If I'm about to get on a sales call or do a live or I need to make an offer of some sort, it's like think of all the reasons why you're effing fabulous, why people love hiring you or working with you. What value are you bringing? Like, make a list of all of that. Just set a timer and go crazy and come up with all the things that you can think of. And don't think of it as being braggy or anything. Just be like what are all the amazing things that I've done? Because pretend somebody is asking you for it, right, and then I write it all down and then I have people read it to themselves, like read all the reasons why you're so amazing and why you're magic and why it's a joy and a pleasure and a privilege to work with you.

Speaker 1: 42:04

And when you can read that before you create a piece of content, make an offer or something like that, your state is completely different, because you're thinking about yourself differently and you're you're remembering who you really are and oftentimes and this happens to me all the time I speak to folks and they're like you did what? Like you used to work for who you built a business, to what Hay House published your book, like a whole list of things that I do not tell people on the regular and I'm like maybe I should you know remember who I am when I'm talking to folks. But again it comes from a place of I don't need to brag or anything, right, but you don't need to brag to everybody else. It's like brag to yourself before you go and do something so that you show up confidently, so that you show up from a place of magnetism and don't do it just for yourself, do it for the person that has the option to work with you or someone else. Because I tell people all the time I'm like just be a little delusional. I'm delusional.

Speaker 1: 43:08

I get like so many people who do what I do do it wrong and are a bad choice for some of my, for other people, right, and I believe that because I see folks in other programs who were told to do crazy stuff and it didn't work and they got into crazy debt and they're upset about it and I'm like I don't know why anybody told you to do any of those things Right. And so I see that and I'm like, if I don't show up confidently, if I don't show up as someone that is like another person can trust they're going to go to the the other person, right, because it's not who's the best that wins most of the time, it's who shows up the most frequently and the most confidently. And so if you can't talk yourself like work through it whether it's with a coach or you know different things to get yourself in a state of showing up confidently and showing up, you know, from a state of like I can help you, then you're being of disservice to other people. Yeah, so that's like one piece of it. The other piece I hear all the time is people are like well, I don't want to make it about me, I don't't want to, and I'm like you are making it about you. I get like the pure fact that you're sitting there going like I don't want to be too pushy or too salesy, it's you making it about you. It has nothing to do with the other person. It's like disguised as being about the other person.

Speaker 1: 44:28

But if you saw someone bleeding on the side of the road and you had the ability to help them and you were like, oh, you know what, like I don't want to be too pushy, like that's metaphorically what you're doing. Like, help the bleeding person, yes, yeah, so don't make it about you jump into action and go. They need help. Let me help them. Let me at least share with them what, how I can help them, how I can offer they could say no, they share with them what, how I can help them, how I can offer they could say no, they could say you know what, nope, I like bleeding to death on this road. Please leave me be. And you, you know, if you're a doctor, you might have a medical obligation to ignore their requests. But, like metaphorically, if they're like, no, I like this pain that I'm in and I don't want to work on it.

Speaker 2: 45:16

And I don't want your help, then you then that's making it about you. That has nothing to do with the other person. Okay, yes, I really hope that you guys heard that, because that is such a great point. People say that to me a lot. They you know, they're definitely oh, I don't want to make about me, but you already are like by doing that and so reframe that. I hope that you guys can see that.

Speaker 2: 45:30

The other thing too is you know basically the whole delusional thing, like I love because our unconscious brain does not know right. It doesn't know what is real and what is fantasy. It doesn't know, it just believes what we tell it to believe. That's why all of these things that we were talking about in this entire podcast, about the movie, the scripting, the journaling, all of these things that's why all of that makes such a huge impact and difference is because all you're doing is teaching your unconscious mind how you want it to think and believe and feel and it will do whatever it is you tell it to do. So why would you choose to tell it that you don't know what you're doing and nobody wants your offer? You can completely reframe that. Your unconscious mind wants to just suck in all the information.

Speaker 2: 46:26

So be delusional, right. Be delusional enough to just believe that you can do it, because that is that whole fake it till you make it. I'm definitely on that bandwagon of like. Well, that's. The whole basis of it is that when you do show up, even when you're not confident, even when you're scared, even when you feel anxious, even when you're like, oh my God, I am such an introvert and I feel like I want to die being on this live, whatever it is. But every time you do push through that and you don't negotiate with your unconscious mind, you are training it to do what you want it to do. Then, like, you're in the driver's seat at that point, which is so, so important, right?

Speaker 1: 47:07

A hundred percent. I live in my own little magical bubble, like the beliefs that I have. I'm like luckily I don't tell them to a lot of people because they probably go Nick, you're a little nuts, like to think that you can accomplish these things or that this is possible for you, because statistically it's not looking too good for you and I'm like I don't care because I live in this magical, special Nicky land, and in Nicky land I can do anything, even if it makes no sense to anybody else. I can do anything even if it makes no sense to anybody else.

Speaker 2: 47:31

Yes, yes, and I hope that you guys hear that, because that is the way, that's the way to get what you want, Like it really does. It affects your state, Like you were saying, like you know, when you show up in that state of that, of that belief, that's where the action comes from. So it is definitely both the strategy and the woo, like we've been talking about all along. So, before we wrap up because you know I could definitely talk about all of this all day long I do want to, like I always ask what your I know you kind of mentioned it a little bit before but like, what's your big three? You mentioned it before we started recording, but what's your big three astrologically and do you know your human design?

Speaker 1: 48:14

Oh yes, I am a generator from a human design perspective. Um, I my sun sign. I'm a cancer. I have to look at my astrological chart. I'm on the cusp of like, oh, cancer and Gemini. Uh, so I'm June 22nd, so I'm like'm like. But I know I'm like. I can't remember my entire chart right now, but I know I have a bunch of other things in there, so yeah, of course yeah.

Speaker 1: 48:41

I'm like not. I'm like very nurturing and lovey dovey, but I'm not necessarily as emotional or sensitive. Right, the standard cancer because of all the other stuff I got going on.

Speaker 2: 48:52

You do seem a little Gemini to me too. Like you know, I I love, I know a lot of Gemini women and they're all such bad-asses so I don't know if that's it, but I'm definitely picking up on some of the the Gemini. But yes, generator also. Um, that's what I am as well. So that definitely checks out. So tell people where they can connect with you. What's your favorite place? I know you spoke briefly about your book, but tell us a little bit more about that as well, because that is amazing and you are a Hay House author, which is like life goal for me. So talk to me a little bit about that and tell people how they can connect with you.

Speaker 1: 49:32

Yeah, so my favorite place to hang out with folks is on Instagram, so you can catch me on the gram. I'm at Nikki Nash official and I literally post a lot every day just like but it's all. Here's how to get more dream clients. Here's tips, perspective shifts, mindset shifts, all that magic Cause I find that fun. And, yeah, my book is called market your genius. It's a step-by-step guide on how to turn your experiences and expertise into a profitable business, and I specifically talk about how to not only get dream clients but how to also retain them and get referrals. So it's like jam-packed. It's not your average marketing book, because I tell I use a lot of stories and analogies and then kind of do the teaching, training part. So I find that a lot of fun. So, definitely, if you're into that.

Speaker 1: 50:24

It's about to turn three years old, which is crazy to me, so that's a great read. And it comes with a companion course, videos and that's depending on when this air is already been updated or is being updated for our three year anniversary. So very cool. And you have a podcast as well. Yes, I have a podcast called market your genius. That has been going through a kind of evolution and so it's an extension of marketing and strategy training and tips for the creatives content creators. Coaches, like all the Cs, love it love it.

Speaker 2: 51:06

Okay, I'll put all of those links for everybody in the show notes so they can easily find you, and thank you so much again for being here. This notes so they can easily find you. And thank you so much again for being here. This was really fun to connect with you. I feel like we're super aligned on so many different things and I love following you on Instagram too. So, yay, yay, that was such a super fun conversation with Nikki. I know you guys are walking away with a lot of takeaways, nikki, I know you guys are walking away with a lot of takeaways.

Speaker 2: 51:35

I hope that her five-piece framework really helps you guys sort of put that together in a fun analogy. I love that she uses the dating analogy because it's true, I've kind of talked about that a little bit before, too, on various things podcast and social media, how we definitely need to court our clients right. We need to be showing up in various different ways and have multiple different touch points with them so that they feel confident in wanting to book us, wanting to reach out to us, and so one piece of content once in a while isn't going to do that. It's not gonna build the know, like and trust that we really need to develop and embed and build that relationship with them. So I love her analogy on that, and every little piece of that is really, really important. A huge takeaway that I hope that you're walking away with is this mindset piece and those non-negotiables that you don't let yourself off the hook about, because, left to its own devices, your unconscious mind is just going to run amok. It's going to scroll on social media, doom scroll and find all kinds of people that it thinks are better than you, and pretty soon you're going to start to feel pretty crappy about the whole situation. So don't let it get there. Right, you have control over that. Okay, we don't have control over a lot these days especially, but we do have control over how we act and how we react and how we want the direction of our thoughts. So we have control over the direction of our thoughts, and I feel like a lot of us don't feel like that most of the time, but you do. You may not have control over the thoughts that pop in I mean, we have something like 60,000 thoughts a day but you do have control over whether you are being intentional about noticing what's coming in and out and what you allow to stick around, because if you are just sort of like unconsciously living your life, it's going to be really easy for those negative thoughts and those anxiety thoughts to stick around and they will attract friends. So it's up to you to really be the captain of your own ship, the driver of your own car, whatever analogy works for you. I hope that you are able to feel empowered to step into that after listening to this episode and, as always, I want to hear your feedback. So hit me up on Instagram. If you have any questions or feedback about today's episode. Feel free to screen share anything that you either watched on YouTube or, if you're listening on your favorite podcast platform, screenshot it and tag both of us, and we'd love to connect with you over on Instagram as well. So I'm going to put all of the links for Nikki below and all of my links for Nikki below, and all of my links are below.

Speaker 2: 54:33

If you guys are looking for help with your business in any way, shape or form, reach out. I have various options and various things that could possibly help you. I do have limited availability for my one-on-ones, but I do have a couple of spots open right now, so just reach out. There's actually a link for you to book a call a free call with me below, and that's really the best way for us to figure out what I've got going on, whether it's right for you, whether we're a good fit, all of that. It's a no pressure free call. So if you feel aligned, reach out and let's chat. And if you're a photographer, reach out and let's chat. And if you're a photographer, jump inside of elevate my $49 a month membership, because it has a lot of content, a lot of marketing, a lot of mindset and you get actual coaching with me and you have a really awesome community as well to rely on. So it's a pretty good deal. Check that out below as well, and I will see you guys next time. Love you, bye.