Tried & True With A Dash of Woo

How to Use AI Authentically with Kinsey Soderberg

• Renee Bowen • Season 4 • Episode 142

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0:00 | 52:36

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Kinsey Soderberg's first reaction to ChatGPT was "ew, no," which is pretty funny coming from a woman who now co-runs one of the most thoughtful AI communities for women in business. We get into whether AI can actually make us more ourselves, why her pages never look like generic AI websites, and what to do when your brain gets grumpy about change.

  • The canyon drive that turned Kinsey's grumpy curmudgeon energy into a full brand pivot
  • Why AI acts like a hype woman, and the part of your brain you need to keep switched on anyway
  • What happens two minutes after a client call ends when Claude, Fathom and Gmail work together
  • How Kinsey and her co-founder ended up with Claudes that basically know each other
  • The creative director move that keeps vibe-coded designs from looking like everyone else's
  • Where inspiration ends and theft begins (with a little help from Big Magic)
  • The very first thing Kinsey would do if you want AI to feel personal

About Kinsey: Kinsey Soderberg is the founder of Authentic AI and the co-founder, with Joyce Hamilton, of Her AI Era and Her AI Club, where she helps women build AI-powered offers and human-first systems that make their businesses easier to run while keeping the personality that made the business theirs. With a background in branding and website design, she brings a designer's eye to everything she builds. She also hosts the Her AI Era Summit, which drew more than 3,500 women in its first year.

Her AI Era Summit 2026 is free, online, and runs October 12 to 16, 2026 with 35+ women speakers, five tracks and nine live events. 

I'm teaching "Use AI to Excavate Your 5-Year Vision (Then Automate the Weekly Check-In That Keeps You On Track)" in the Empowerment track. Grab your free ticket: https://reneebowen--heraiera.thrivecart.com/her-ai-era-summit-2026/

Links:
Her AI Era Summit
Her AI Club on Instagram
Kinsey on Instagram
 

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